While Millennials have proven to be a marketing challenge for many industries, the beauty industry is booming. Millennials’ love of digital media and their strong desire to look their best in their selfies combine to fuel a bona fide beauty boom. The beauty industry, especially high-end beauty products and processes, has been growing steadily, according to research from The NPD Group.
And although digital media is responsible for increasing the desire to look great, when it comes to beauty products and processes, women of all ages prefer brick and mortar options. That’s great news for salons, beauty retailers and cosmetic enhancement providers across the Delaware Valley. Women still want to get beautiful the old-fashioned way – in person, feeling pampered, and interacting with real people.
How do you make sure women in Delaware, Maryland and Southern Pennsylvania find your business and buy your products? Online marketing is one of the most effective ways to reach this lucrative consumer.
Social Media Increase Brand Reach
Consider your social media channels, especially Instagram, as virtual shopping experiences. Show how great clients will look after using your products and services. Take shots of your products or feature new arrivals. Post photos of your cosmetics, hair products or accessories. Take selfies with customers or encourage customers to post their own selfies. Get even more reach for your posts with paid social media ad campaigns from DBCi. We can increase the reach of your best social media post tenfold, or we can create ads for you that will drive more beauty clients in your door.
SEO and SEM Boost Your Search Engine Presence
By now, most of us realize that potential beauty clients and customers start their searches online. They research products, read reviews and make purchases, often with just a few taps of a finger. They want to find good options fast. If you want to get in front of these people, you’ll need to spend time increasing your search engine ranking. In the marketing world, we call this process Search Engine Optimization, or SEO. DBCi helps businesses all over the Delaware Valley increase their search engine rankings. Unless you show up on the first page of a search, it’s unlikely that new prospects will ever see your business’s name.
Because first page placement is so important, and because even the best SEO sometimes takes months to fully integrate with search engines, we recommend that beauty businesses supplement SEO efforts with SEM, or Search Engine Marketing. DBCi can place paid ads for your business within search engines to ensure your business pops up sooner.
The Beauty of Email Marketing
Women of all ages appreciate getting relevant offers for products that they care about. Conversely, they hate getting spam. That’s why it’s so important to use a great email marketing team. Professionals can help you create effective emails with interactive features, and send those emails to highly targeted lists. Whether you’re a salon or a gym, a beauty retailer or a cosmetics services provider, when you follow best practices and use the right resources, email marketing can become one of the most effective tools in your marketing arsenal. DBCi is experienced in getting exceptional ROI using targeted, interactive emails. We know women of all ages respond to the right email messages .
Are you Ready to Grow Your Beauty Business?
Our team of experienced digital professionals offer a wide range of digital marketing tools that can help you find and convert more clients and customers. The beauty industry is growing. Make sure your business grows too. Contact us today to schedule a free consultation.
Marketing a healthcare business certainly has a unique set of challenges. The FDA’s heavy regulation on medical marketing messages combines with HIPAA compliance regulations that restrict how patient information is used and stored. It’s not only difficult to find new and effective ways to market to potential patients, it can also be intimidating.
How can you take advantage of new marketing techniques in such a heavily regulated industry?
It’s no longer argued whether digital marketing is effective in reaching potential patients and customers. It is. Even though regulations makes it hard for many type of medical businesses to adapt quickly to new technology, medical patients still lead the way in adopting new digital behaviors. As a result, people expect medical and healthcare businesses, including dentists, pharmacies, dermatologists and aesthetic healthcare specialists, to be tech-savvy.
According to recent studies, 84% of patients used both online and offline sources for things like hospital research. And according to the same Google research, 44% of patients who researched hospitals on mobile devices also went on to schedule an appointment.
So which digital tools should consider to help you do a better job of marketing your business to tech-savvy patients and customers?
Start with Search Engine Optimization
More and more patients and customers are going online to find and research health issues and health providers. That’s why it’s so important that your business has a clear search engine optimization (SEO) strategy. You need to make sure that when customers and patients in your business area are looking for expert care, your business is found quickly.
Maybe you’ve looked into buying keywords before, and found that there is a lot of competition for your keywords. Don’t get discouraged. There are cost-effective strategies that will help you show up in searches. DBCi starts by researching keywords to find the ones used most often for a business like yours. We often combine those search words with terms that only businesses in your area would use. For example, we might recommend a dentist use combinations of keywords like “Cavities,” “Central Avenue,” and “Wilmington,” instead relying on broad terms like “Dentist.” These long combinations of words are called long tail keywords.
We then help businesses populate website pages, website programming, landing pages, and social media with these long tail keywords. We also do periodic updates to optimize keywords and search terms. After all, large search engines like Google and Bing are always updating their algorithms.
Importantly, DBCi is a Google Partner which gives us an edge on search engine marketing. In fact, we often get notified directly by Google of upcoming changes, so we can be proactive for our clients.
Create Interest and Awareness with Digital Display Ads
Getting people to your site isn’t easy. Even with a strong SEO program, you may need to reach out to find the people who will be most likely to be your future patients or customers. Digital ads may help. There are many types of digital display ads, including banner ads, rich media and more. Unlike the text-based ads you see on many search engines, digital display advertising allows you to get creative with images, animation, audio and video. DBCi can help you create and place ads that are dynamic enough to get attention, without being so complicated they’re slow to load.
Digital display ads can be placed on hundreds of thousands of sites, and can be formatted to be shown on desktop, tablets or a variety of mobile devices. You can limit your ads by geography and by type of site or content on site, so your ad is always shown in the places that make sense for your business and your patients and customers.
Reach More Patients and Customers with Retargeting
Even if you use SEO and digital display ads to get people to your site, you may still need help in converting them from lookers to customers. After all, no matter how great your website is, people tend to jump on and off sites pretty quickly. So how can you keep such distracted prospects engaged? With such quick visits, your potential patients and customers will probably need to revisit your site a few times before absorbing enough information to take action.
To keep patients and customers coming back to your site, consider retargeting them with ads. DBCi can help you create ads that capture attention, and send them only to the people who have visited your site. We can even retarget based on which pages they viewed. We can exclude current patients and customers to enable you to send super-targeted messages to the right people at the right time. We’ll help you keep your products and services top-of-mind until your prospective patients or customers are ready to start using your services.
Every business is different, and not every solution we list here is right for everyone. If you want to amplify your medical or healthcare business, contact us now, and we’ll create custom-built recommendations to meet your unique marketing needs.