The automotive retail world has changed dramatically in the last few years. Potential auto purchasers have more information and options than ever. They can research new or used, truck or cross over, sales and rebates and more. No wonder auto purchasing seems so complicated to both dealerships and buyers.
The good news is that auto dealerships can make these tools work to their advantage. Getting traction with digital tools is more targeted and affordable than ever.
DBCi has many digital marketing options that can drive more traffic to your website and your showroom.
Retargeting Keeps Your Message in Front of Web Visitors
You’re probably tracking your website traffic. So you may already know how many people visit, how much time they spend there and whether it is direct traffic or referral traffic from 3rd party sources like Cars.com. But do you know how to keep marketing to these website visitors even after they’ve left your website?
Retargeting is a tool many dealerships have already employed. Retarget allows you to send additional advertising and messages to people who have already visited your website. “Remarketing” or “Retargeting” ads allow you to remind previous visitors of the cars or trucks they viewed on your site. You can customize your messages with a range of offers based on their activity while on your site. Online retailers have been using retargeting successfully for years. The practice is gaining popularity with auto dealerships because it’s an effective way to drive traffic to your auto lots.
Online Display Advertising Expands Your Audience
While your website is a great place to promote your business, it won’t be effective if site traffic is low. One way to increase qualified traffic to your website is to invest in online display advertising. You’re able to target your ads by location, by interests and even by likelihood to purchase a vehicle in the coming months. DBCi offers digital display space on thousands of high-traffic, brand safe websites to allow you to reach thousands in your market.
Targeted Emails Allow You to Send the Right Messages at the Right Time
Email marketing has changed dramatically in the last few years. Targeted emails allow you to go beyond mailing lists and target by zip codes and even deliver to audiences based on their intent to purchase certain vehicle makes. With targeted email campaigns, you can even create automatic follow-up offers for people who opened or clicked through to your website, so you can give interested customers an extra push to visit your lot.
Geofencing Reaches People at the Right Place
Wouldn’t it be great to send your messages to people as they shop on other auto lots? Would you like to send ads to people waiting in auto repair shops? Geofencing allows you to do just that.
Geofencing allows you to send ads to websites and apps to people in specific areas. You can target ads within 100 feet of your desired location, you can actually can target people in repair shops, auto lots or other places your future customers might be. Once you identify these people, you can send follow up messages to them for weeks afterwards. And the best news is that although this cutting edge technology requires specialized marketing expertise to launch, it’s actually quite affordable when you use marketing partners like DBC interactive.
Want to find out how to get more people to visit your auto dealership? Shoot me an email and we’ll develop a custom plan that fits your needs and your budget.