Auto marketers know that the average research timeline for a new auto purchase can span months. Within that buying window, customers turn to digital devices to search for vital information about their future automotive purchase. On their phone or on their laptop, buyers are looking for answers to their questions, ranging from vehicle safety to loan payments.
Your dealership’s online presence may be the first interaction with your business. Delaware, Maryland and Southern Pennsylvania auto dealerships need to make a good first impression online and offline to beat out the competition.
According to the New York Times, by March 2015, there were close to 18,000 dealerships in the US. How will your business beat out the competition?
Here are a few secrets for attracting prospects to your lot:
Secret #1: SEO Can Boost Awareness
The auto dealership that comes up first on search engine results has a big advantage – they’re much more likely to leave a lasting impression on vehicle buyers. To reach buyers, auto dealerships must actively work on getting their dealership to appear ahead of competitors on online platforms. Search engine optimization, or SEO, determines where your website shows up in search results.
Another powerful way to get attention on search engines is through Dynamic PPC, or pay-per-click ads. Dynamic PPC allows you to buy search engine ads, paying based on the number of clicks to your site instead of relying on the search engine to rank your site listing. Using Dynamic PPC, your dealership can be super targeted about which ads show up on search engines. DBCi can help dealerships upload inventory daily, so when prospects in your area search for a specific car model, like “2014 Honda Accord,” your dealership’s inventory appears first.
Secret #2: Use Email Marketing to Drive Sales
Email marketing has always been a smart way for auto dealers to attract, retain, and grow loyal customer bases. But did you know that certain types of email marketing have also been proven to be exceptionally successful at boosting sales, generating new leads, and drive increased sales? Done right, email marketing one of the most powerful ways to attract the targeted customers when they’re in the market for vehicles.
In fact, targeted emails have been so successful for auto dealers that DBCi has a program that guarantees 10% or more of a dealer’s sales will come from our emails over a three-month or more period.
DBCi can help you create dynamic, interactive emails, listing specials, models, prices and availability, and then send those emails only to the people in your area already pre-disposed to buy your makes and models. DBCi can show you how your dealership can use the power of targeted opt-in emails to attract auto buyers.
Secret #3: It’s All About Location with Geo-Fencing
How can your dealership attract new consumers exactly when they want to purchase a car? Say hello to geo-fencing. Geo-fencing sends a message to consumers’ mobile devices once they enter a predefined geographic area. When a prospect enters the chosen area, your dealership can deliver promotions, advertisements, coupons, and more to the consumer’s mobile phone. By creating a geographic “fence” around the prospect’s mobile device, you ensure that your message is at the right time and place for when they are searching your lot. Geo-fencing can help your dealership clear out less interested auto buyers and focus on the most relevant buyers.
Being able to fence your dealerships’ major competitors, as well as lifestyle locations, makes relevant message delivery to the right audience in the right place more effective than ‘regular’ display advertising. To make your dealership’s geo-fencing campaign more effective.DBCI also offers retargeting. Even after your prospects leave your geo-targeted area, we can send ads to their mobile devices for days or even weeks.
Secret #4: Leverage Website Visits with Retargeting
Getting people to your website is difficult, so make sure you leverage each visit with a retargeting strategy. Retargeting keeps your dealership’s advertisements in front of buyers after they leave your website, sending ads for days or even weeks after they visit your website. With retargeting, your dealership can reach interested customers more often. However, it can annoy potential clients if done poorly.
After all, CBS reports that the average person can see as many as 5,000 ads a day today. So here are some tricks to ensure your retargeting stands out:
• Segmentation— Auto buyers have brand loyalty and specific needs, so segment your visitors based on the brand, color, and size of vehicles they have searched. Send ads based on their preferences. This will help you create more targeted and relevant ads.
• Set a Time Limit— Set a time limit to your retargeting ads. Keep in mind the limited shopping period for auto purchases. After all, you don’t want to spend money sending ads to people who have already completed their auto purchase.
• Highlight a Call-to-Action— Want people to visit your dealership? Add a call-to-action to your retargeted ad, such as a rebate or limited-time financing offers. With a call-to-action on your retargeted ad, you’ll guide prospects to the next logical step in their purchase journey.
Drive automotive buyers to your lot!
At DBCi, our team can show you the secrets to grow your auto dealership through digital marketing tools. We are skilled at Dynamic PPC, email marketing and retargeting. We can help drive auto buyers to your lot and leave with new ride. Contact us today to schedule a free consultation.
To read more tips for your automotive business, check out our blog post about digital marketing here.
While Millennials have proven to be a marketing challenge for many industries, the beauty industry is booming. Millennials’ love of digital media and their strong desire to look their best in their selfies combine to fuel a bona fide beauty boom. The beauty industry, especially high-end beauty products and processes, has been growing steadily, according to research from The NPD Group.
And although digital media is responsible for increasing the desire to look great, when it comes to beauty products and processes, women of all ages prefer brick and mortar options. That’s great news for salons, beauty retailers and cosmetic enhancement providers across the Delaware Valley. Women still want to get beautiful the old-fashioned way – in person, feeling pampered, and interacting with real people.
How do you make sure women in Delaware, Maryland and Southern Pennsylvania find your business and buy your products? Online marketing is one of the most effective ways to reach this lucrative consumer.
Social Media Increase Brand Reach
Consider your social media channels, especially Instagram, as virtual shopping experiences. Show how great clients will look after using your products and services. Take shots of your products or feature new arrivals. Post photos of your cosmetics, hair products or accessories. Take selfies with customers or encourage customers to post their own selfies. Get even more reach for your posts with paid social media ad campaigns from DBCi. We can increase the reach of your best social media post tenfold, or we can create ads for you that will drive more beauty clients in your door.
SEO and SEM Boost Your Search Engine Presence
By now, most of us realize that potential beauty clients and customers start their searches online. They research products, read reviews and make purchases, often with just a few taps of a finger. They want to find good options fast. If you want to get in front of these people, you’ll need to spend time increasing your search engine ranking. In the marketing world, we call this process Search Engine Optimization, or SEO. DBCi helps businesses all over the Delaware Valley increase their search engine rankings. Unless you show up on the first page of a search, it’s unlikely that new prospects will ever see your business’s name.
Because first page placement is so important, and because even the best SEO sometimes takes months to fully integrate with search engines, we recommend that beauty businesses supplement SEO efforts with SEM, or Search Engine Marketing. DBCi can place paid ads for your business within search engines to ensure your business pops up sooner.
The Beauty of Email Marketing
Women of all ages appreciate getting relevant offers for products that they care about. Conversely, they hate getting spam. That’s why it’s so important to use a great email marketing team. Professionals can help you create effective emails with interactive features, and send those emails to highly targeted lists. Whether you’re a salon or a gym, a beauty retailer or a cosmetics services provider, when you follow best practices and use the right resources, email marketing can become one of the most effective tools in your marketing arsenal. DBCi is experienced in getting exceptional ROI using targeted, interactive emails. We know women of all ages respond to the right email messages .
Are you Ready to Grow Your Beauty Business?
Our team of experienced digital professionals offer a wide range of digital marketing tools that can help you find and convert more clients and customers. The beauty industry is growing. Make sure your business grows too. Contact us today to schedule a free consultation.
You have great food. Your restaurant looks good. And you finally got the back of the house into working order. All you’re missing are the crowds of hungry patrons. While the Delaware Valley has more than its fair share of outstanding eating options, not all restaurants are experiencing the same levels of success.
With so many great options available, diners in the Delaware Valley need more than word of mouth to convince them to choose your establishment. In this competitive marketplace, marketing and advertising can make the difference between busy kitchens and layoffs. Here are four tips to jump start foot traffic.
Awareness Marketing can Also be Targeted
You need to reach large numbers of people without paying a fortune. DBCi can develop an image-rich email for your restaurant and send it to the consumers in this area who will be most likely to appreciate your menu, your location and your price points. That means marketing news about your restaurant will only go to the people most likely to appreciate your offerings, and most likely to visit soon. You can measure the success of marketing efforts like this one by including an offer or a coupon
Use Mobile Location Technology to Market to Patrons Already Nearby
Did you know that restaurants are the most-searched industry on mobile devices? People are always looking for a good place to eat nearby. Geo-fencing is a digital advertising technique that sends ads to mobile phones near your location. This technology pinpoints users through their GPS-enabled smartphone and delivers your ads to patrons on their phone within a virtual perimeter that you set. That means that you can reach people with ads about your restaurant at a time when they’re already looking for a place to eat. It’s truly a win-win advertising solution.
Start Marketing With Videos
What’s better than beautiful photos of food? Professional videos of your location, your team and, of course, your gorgeous food. Use video to expand on your selling message, and use them in social media, on your website, on-site and as a part of a digital marketing campaign. DBC Interactive can help you create top-notch videos that romance your restaurant and make your food look fantastic.
Make Sure Your Website Is Responsive
Patrons are using more types of phones, tablets and laptops than ever, and each device shows digital sites in different ways. But regardless of what type of devices diners are using, they expect restaurants to have a one-size-fits-all online presence. Providing the best experience for your customers should be easy and we can help by allowing one platform to update content across all devices, provide an integrated digital experience and boost your search presence in the process.
You Have Dozens of Marketing Options
We’re committed to using the right tools to help you reach your marketing goals quickly and cost-efficiently. If you haven’t talked to a DBC Interactive representative lately, you may be surprised at how flexible and affordable our offerings can be. Contact us today and let’s talk about the best ways to grow your business.
Digital marketing is all about analytics.
But aside from the data you need the creative aspect of advertising to make your marketing a TRUE success. You need the magic of storytelling. Sure, we live in a fact driven world, and we want what we want, when we want it. But, storytelling in marketing, is the pattern and rhythm of tying your data and facts together in a way that makes sense to your audience. Not only does it make sense, but it follows your audience’s path in the buyer’s journey. What part does story telling play in this fast evolving world of data? A HUGE one.
Data about our digital activity has truly transformed the way we plan and target advertising. It has moved from demographic targeting based on past activity to behavioral targeting based on real-time actions. This is truly remarkable and there’s no going back. You have to explore MICRO MOMENTS as your chance to reach your audience.
So how do these two critical pieces fit together-analytics and storytelling? They fit together this way. Marketing strategy starts with what is real and what is true about an organization and that gets turned into a story. This story needs to be told inside your organization first so everyone knows where they came from and where they’re going. And then the story needs to be communicated into the market place with the targeting intelligence provided by data and analytics. This may include banner ads; it may include search marketing; it may include behaviorally targeted mobile communication. But whatever tactical elements a campaign contains, the message must connect with the larger story.
So are analytics the future of marketing? They are a critical piece of the marketing puzzle. But only if you know what to do with the data to help you tell your story to the right people at the right time.
Interested in learning more about developing your organizations story into marketing success? Then let’s talk digital!