Your Delaware Valley, Maryland, or Southern Pennsylvania business might be missing the mark when it comes to lead generation. Today’s consumer has taken control of their buying process. Instead of waiting to hear from your business, they are searching for your business first. If your business relies on a constant stream of new clients, then lead generation is a crucial part of your business’s growth and survival. And, if your strategy doesn’t help the customer find you, then it needs a revamp.
Here’s how you can fix your lead generation strategy and create a line to your business:
1. Radio gets the search started.
Nielsen’s 2016 Comparable Metrics Report confirms that 93% of all adult consumers listen to the radio on a weekly basis, more than they engage with TV or their smartphones. That means your customers are out there, and radio might be the way for them to find you.
Radio’s greatest value is inspiring consumer actions. Maybe a radio advertisement reminds them they need to find a realtor or they want to get their home landscaped. Either way, radio is a powerful tool to use to build brand and solution awareness. If the advertisement is relevant to the buyer, it will stick in their minds until they begin their search for more and stumble upon your business.
With radio’s exceptional target ability, your business can target the right customer in your area. In fact, DBCi works directly with nine radio stations covering Delaware, Maryland, South Jersey and Southern Pennsylvania. With our expertise in all things radio, we can connect your business to radio to increase leads and improve your lead generation strategy. Radio is just the starting point to helping customers find you. Having a strong search engine ranking is the next step.
Most of the consumers today start their searches for the services they need online. As a result, effective lead generation involves making your practice visible online right away.
If your local business comes up first on search engine results, it has a big advantage over big-name competitors. Buyers will find your business ahead of competitors on online platforms through search engine optimization or SEO. SEO determines where your website shows up in search results. To rank at the top of search engines like Google, Yelp, or Bing, your business needs to understand long tail and short tail keywords, discussed next.
3. Use keywords and SEM to your advantage to find local traffic.
Under Search Engine Marketing (SEM), which includes paid search, there’s a strategy known as long tail keywords and short tail keywords. Long tail keywords are more detailed and geographically focused, such as “Delaware Valley Dentist.” Using a short tail keyword would be just using “Dentist.” It can be challenging to achieve high organic rankings for short tail terms, so using keywords that are more specific is key.
By focusing on long tail keywords as part of your strategy, you can achieve a more desirable position while targeting the right people and keeping cost down.
Another powerful way to get attention on search engines is through Dynamic PPC or pay-per-click ads. Dynamic PPC allows you to buy search engine ads, paying based on the number of clicks to your site, instead of relying on the search engine to rank your site listing. Using Dynamic PPC, your local business can be super targeted about which ads show up on search engines.
DBCi is the place to turn to for SEM and Dynamic PPC. We have the tools and insights to help your lead generation strategy bring a constant funnel of customers to your store.
4. Create a positive mobile experience for potential buyers.
More than 50 percent of Google searches take place on some sort of mobile device. If your business doesn’t have a mobile responsive website, mobile buyers may not be willing to interact with your site and move on to your competitor.
Users don’t want to fool around with zooming and shrinking the text or images on screen to see your business’s vital information, like shop hours or address. With a responsive design, all of the content automatically adjusts to the screen of the device. This makes it easier and more convenient for users to read and navigate your site. In fact, 85 percent of consumers believe that a mobile site must be as good, if not better than, a desktop site.
Have a site that stands out on mobile and desktop devices. It’ll make the difference.
5. Find new leads when buyers need your services.
Stay ahead of the competition by connecting to buyers when they need you. Here’s the way to skip waiting for customers to search for your services. Use geofencing to lead those buyers straight to your door.
Maybe you’ve heard of geofencing before. Here’s how it works: Each mobile device is similar to a tracking device, using GPS, Wi-Fi, and radio frequency to give off its individual location. Geo-fencing sends mobile ads to the virtual fenced market area to connect and communicate with mobile users once they enter a geo-fenced region. Geo-fencing lets your service reach buyers nearby at the right time, in the right place, with the right message.
Let’s say your landscaping service is trying to attract new clients. Instead of using direct mail postcards to cover entire neighborhoods, geo-fencing allows you to target customers once they need your service. Once buyers enter say, a home center, you can send out display ads to websites and mobile apps with offers for your landscaping service. Once the buyer realizes they have a need, your business can deliver a solution instantly through geo-fencing.
DBCi understands the ways geofencing could help your business, and even figure out what the messages should say. We can incorporate geofencing into your lead generation strategy to have buyers find you when they are in the market.
Stop searching for leads, let the leads find you.
Finding a constant stream of new customers can be tricky with the big-name competition. With some touch-ups to your business’s lead generation strategy, customers can find you. DBCi can help change your marketing to better fit with customers’ buying processes. To find out how to get buyers to find you, contact us today for a consultation.
Gone are the days of door-to-door sales and having milk delivered fresh to your doorstep. Now there’s Amazon sending your groceries and clothes to you with an instant click of a button. The human element of retail marketing has changed over the years. With a new generation of shoppers looking for your retail business, your business has to adapt to capture these customers.
Are there ways to bring back the human element of retail marketing by using the technological changes to your advantage?
Here’s five ways your Delaware, Maryland and Southern PA retail business can bring back the good ol’ days of marketing to the 21st century:
1. Reach people when they’re close by. Use geofencing.
Geo-fencing may be a new concept to your retail business. The name says it all; geo-fencing allows your business to “fence” a geographic area that is only visible to your mobile device. In short, when someone enters a geo-fenced region, the mobile user can receive your display ad on apps and websites they use. It’s about reaching the right audience, in the right place, with a message relevant to them.
Some geo-fencing businesses wonder if they can reach a large audience with mobile-only ads. But, 77% of all Americans own a smartphone, and 85% of college graduates use a smartphone, which means smartphone users are plentiful.
DBCi knows geo-fencing inside and out. They can show you how geofencing can work for driving new customers through your doors.
2. Looking for face-to-face interaction in a digital age? Use video.
Humanizing your retail business is key if you want to maintain a regular customer base. The personal touch that video can bring could help make your retail business stand out. Your retail business can use video to tell your brand’s story and to connect with your customers. A video is an effective way to communicate your business’s value to your audience.
Keep it interesting by featuring eye-catching visuals and showing a variety of real people. Video can capture authenticity by giving viewers a real, behind the scenes look at your organization. DBCi can use video to expand on your selling message and humanize your brand.
3. Spread the news of sales and offers to thousands quickly. Use radio.
More people are listening to the radio today than ever before. Over 93% of America tune to radio every week. With one billion radio receivers in the United States alone, people are never far from their favorite station or from hearing your advertisement. But, how will you reach the audience you want?
Radio offers exceptional targeting ability. Your business can pinpoint the exact target audience you want by selecting the right radio station. Radio formats make targeting an audience easy. Use radio to get the kind of reach you need to spread the word of your business with your prime customers.DBC Media radio stations serve listeners and advertisers across Delaware, eastern Maryland, southern New Jersey and southeastern Pennsylvania. With our expertise in all things radio, DBCi can help your retail business develop a marketing campaign that connects with the large audience our radio stations reach.
4. Hand-written letters are still great, but there’s a simpler way. Use email marketing.
Hand-written letters are still as endearing as they were in their prime. But email marketing is the new way to connect with customers, send sales offers, and thank them for their business. Your retail business can use email marketing to attract, retain, and grow loyal customer bases.
Effective email marketing does require some experience and skill. Done correctly, email marketing builds trust and generates lots of clicks within the email. Here’s a few tips to help make sure you build trust with email marketing:
- Make sure you have permission to send. Don’t automatically grab email addresses – ask people to give you email addresses or use a reputable list service that guarantees recipients have given permission to receive emails.
- Explain your benefits clearly. It’s not enough to tell them what you want them to do, you need to outline the benefit to the customer. Make them understand what’s in it for them.
- Make it easy to unsubscribe. Customers are entitled to change their minds. Show them you respect their decision.
- Don’t spam customers by emailing too often. Enough said.
DBCi can help you create trust-building emails and then send those emails only to the people in your area who are ready to shop at your store. DBCi can show you how your retail business can use the power of targeted opt-in emails to attract shoppers. For more information and tips for email marketing, listen to Jessica Best, Director of Data Driven Marketing, speak about her top three email marketing tips for 2017.
5. Make Google your new best friend. Use search engine marketing.
The days of asking neighbors and friends for suggestions on places to eat and shop are still here, but more and more customers are going online to get ideas and recommendations. Google and other search engines have quickly become the go-to place to ask for help. That’s why you want your retail business to be at the top of Google, Yelp, or Bing. One way to reach the top of search engine results is through SEM.
Short for “search engine marketing,” SEM describes the immediate, money-backed portion of search engine marketing that commonly takes the shape of PPC (pay-per-click) search engine ads. SEM includes Google AdWords, Bing Ads, and other more specific areas of paid search advertising like retargeting, geo-targeting and mobile targeting. All of these marketing tools can be used to get your retail store on the top of results and become Google’s BFF.
Even if customers in the Delaware Valley already know your retail business, tapping into SEM is still crucial to attracting new customers and retaining old ones. DBCi can help your retail store increase online clicks, conversion rates, and sales. SEM can be your best friend for reaching shoppers in the 21st century, whether they’re at home or out shopping.
Be the place to shop!
With the help of these tips, your business can beat out the competition and keep attracting new and repeat consumers. DBCi knows how to use marketing techniques like radio and geofencing to have shoppers come through your doors. Contact us today to schedule a free consultation.
To read more tips for your retail business, click here to see how your retail business can use turbo targeting to reach local consumers.
Auto marketers know that the average research timeline for a new auto purchase can span months. Within that buying window, customers turn to digital devices to search for vital information about their future automotive purchase. On their phone or on their laptop, buyers are looking for answers to their questions, ranging from vehicle safety to loan payments.
Your dealership’s online presence may be the first interaction with your business. Delaware, Maryland and Southern Pennsylvania auto dealerships need to make a good first impression online and offline to beat out the competition.
According to the New York Times, by March 2015, there were close to 18,000 dealerships in the US. How will your business beat out the competition?
Here are a few secrets for attracting prospects to your lot:
Secret #1: SEO Can Boost Awareness
The auto dealership that comes up first on search engine results has a big advantage – they’re much more likely to leave a lasting impression on vehicle buyers. To reach buyers, auto dealerships must actively work on getting their dealership to appear ahead of competitors on online platforms. Search engine optimization, or SEO, determines where your website shows up in search results.
Another powerful way to get attention on search engines is through Dynamic PPC, or pay-per-click ads. Dynamic PPC allows you to buy search engine ads, paying based on the number of clicks to your site instead of relying on the search engine to rank your site listing. Using Dynamic PPC, your dealership can be super targeted about which ads show up on search engines. DBCi can help dealerships upload inventory daily, so when prospects in your area search for a specific car model, like “2014 Honda Accord,” your dealership’s inventory appears first.
Secret #2: Use Email Marketing to Drive Sales
Email marketing has always been a smart way for auto dealers to attract, retain, and grow loyal customer bases. But did you know that certain types of email marketing have also been proven to be exceptionally successful at boosting sales, generating new leads, and drive increased sales? Done right, email marketing one of the most powerful ways to attract the targeted customers when they’re in the market for vehicles.
In fact, targeted emails have been so successful for auto dealers that DBCi has a program that guarantees 10% or more of a dealer’s sales will come from our emails over a three-month or more period.
DBCi can help you create dynamic, interactive emails, listing specials, models, prices and availability, and then send those emails only to the people in your area already pre-disposed to buy your makes and models. DBCi can show you how your dealership can use the power of targeted opt-in emails to attract auto buyers.
Secret #3: It’s All About Location with Geo-Fencing
How can your dealership attract new consumers exactly when they want to purchase a car? Say hello to geo-fencing. Geo-fencing sends a message to consumers’ mobile devices once they enter a predefined geographic area. When a prospect enters the chosen area, your dealership can deliver promotions, advertisements, coupons, and more to the consumer’s mobile phone. By creating a geographic “fence” around the prospect’s mobile device, you ensure that your message is at the right time and place for when they are searching your lot. Geo-fencing can help your dealership clear out less interested auto buyers and focus on the most relevant buyers.
Being able to fence your dealerships’ major competitors, as well as lifestyle locations, makes relevant message delivery to the right audience in the right place more effective than ‘regular’ display advertising. To make your dealership’s geo-fencing campaign more effective.DBCI also offers retargeting. Even after your prospects leave your geo-targeted area, we can send ads to their mobile devices for days or even weeks.
Secret #4: Leverage Website Visits with Retargeting
Getting people to your website is difficult, so make sure you leverage each visit with a retargeting strategy. Retargeting keeps your dealership’s advertisements in front of buyers after they leave your website, sending ads for days or even weeks after they visit your website. With retargeting, your dealership can reach interested customers more often. However, it can annoy potential clients if done poorly.
After all, CBS reports that the average person can see as many as 5,000 ads a day today. So here are some tricks to ensure your retargeting stands out:
• Segmentation— Auto buyers have brand loyalty and specific needs, so segment your visitors based on the brand, color, and size of vehicles they have searched. Send ads based on their preferences. This will help you create more targeted and relevant ads.
• Set a Time Limit— Set a time limit to your retargeting ads. Keep in mind the limited shopping period for auto purchases. After all, you don’t want to spend money sending ads to people who have already completed their auto purchase.
• Highlight a Call-to-Action— Want people to visit your dealership? Add a call-to-action to your retargeted ad, such as a rebate or limited-time financing offers. With a call-to-action on your retargeted ad, you’ll guide prospects to the next logical step in their purchase journey.
Drive automotive buyers to your lot!
At DBCi, our team can show you the secrets to grow your auto dealership through digital marketing tools. We are skilled at Dynamic PPC, email marketing and retargeting. We can help drive auto buyers to your lot and leave with new ride. Contact us today to schedule a free consultation.
To read more tips for your automotive business, check out our blog post about digital marketing here.
You have great food. Your restaurant looks good. And you finally got the back of the house into working order. All you’re missing are the crowds of hungry patrons. While the Delaware Valley has more than its fair share of outstanding eating options, not all restaurants are experiencing the same levels of success.
With so many great options available, diners in the Delaware Valley need more than word of mouth to convince them to choose your establishment. In this competitive marketplace, marketing and advertising can make the difference between busy kitchens and layoffs. Here are four tips to jump start foot traffic.
Awareness Marketing can Also be Targeted
You need to reach large numbers of people without paying a fortune. DBCi can develop an image-rich email for your restaurant and send it to the consumers in this area who will be most likely to appreciate your menu, your location and your price points. That means marketing news about your restaurant will only go to the people most likely to appreciate your offerings, and most likely to visit soon. You can measure the success of marketing efforts like this one by including an offer or a coupon
Use Mobile Location Technology to Market to Patrons Already Nearby
Did you know that restaurants are the most-searched industry on mobile devices? People are always looking for a good place to eat nearby. Geo-fencing is a digital advertising technique that sends ads to mobile phones near your location. This technology pinpoints users through their GPS-enabled smartphone and delivers your ads to patrons on their phone within a virtual perimeter that you set. That means that you can reach people with ads about your restaurant at a time when they’re already looking for a place to eat. It’s truly a win-win advertising solution.
Start Marketing With Videos
What’s better than beautiful photos of food? Professional videos of your location, your team and, of course, your gorgeous food. Use video to expand on your selling message, and use them in social media, on your website, on-site and as a part of a digital marketing campaign. DBC Interactive can help you create top-notch videos that romance your restaurant and make your food look fantastic.
Make Sure Your Website Is Responsive
Patrons are using more types of phones, tablets and laptops than ever, and each device shows digital sites in different ways. But regardless of what type of devices diners are using, they expect restaurants to have a one-size-fits-all online presence. Providing the best experience for your customers should be easy and we can help by allowing one platform to update content across all devices, provide an integrated digital experience and boost your search presence in the process.
You Have Dozens of Marketing Options
We’re committed to using the right tools to help you reach your marketing goals quickly and cost-efficiently. If you haven’t talked to a DBC Interactive representative lately, you may be surprised at how flexible and affordable our offerings can be. Contact us today and let’s talk about the best ways to grow your business.
As everyone knows, it’s not about just getting in front of clients but offering something of value to capture their interest. With all of the advertising “noise” that goes on throughout a day it’s important to generate a message that can stand out in a crowd. Here are 3 important things to consider to get a Geo-fencing Campaign together that will create value not only for you as the advertiser, but for your potential clients as well:
1.) Bigger is not always Better
Set your fences smaller to encompass a specific target and avoid ads being lost on clients out of your reach. A good rule of thumb would be to set your radius between 1-2 miles at most, statistically these are more successful at reaching your targeting audience.
2.) Be Flashy & Fun
Like many species of fish, mobile users are drawn to “flashy” deals & savings or a way to interactive with a brand. Be creative with your message & make it stand out to draw in clients.
Example: If you are using Geo-fencing to target a local Music Festival or Sporting Event create a fun experience for the users to get them engage in your brand. Think about pairing Geo-fencing with something fun like a Scratch & Win Game that offers a “sexy” Grand Price while also offering a consolation prize in the forms of a coupon to be used at the event, for all users that play the game.
3.) Feed the Immediate Need
Consumers are constantly using their smartphones to browse and compare competitor deals while they are shopping. Use this to your advantage and create ads that pull them in for a bite.
Example: Create a fence within your store or close shopping region and delivery deals to customers as they shop so that it will result in an immediate need satisfaction. 50% off a single item, valid in store today only!
Everyone knows that when it comes to marketing, it all about location and getting your message into the hands of your potential clients. With the influx of mobile usage, marketers have become more effective at targeting your clients exactly when and where you want to through location based advertising.
Location based advertising has come a long way over that last few years and is making a huge splash for local advertisers taking the plunge into mobile marketing. In particular, Geo-Fencing is getting a lot of attention right now and it works by using location based services through any mobile device that has locations services turned on. It allows the advertiser to target potential clients by setting up “invisible” fences around a specific geographical area and then delivering ads or messages to the mobile users that enter the fenced area through their mobile device. You can now theoretically, fish where the fish are!
The best thing about Geo-Fencing is that it can work so well for many different business categories that are trying to target new customers. Their message may be different but the goal is all the same: Target new local business!
The opportunities are endless when it comes to Geo-Fencing but here are 5 great examples of how it is working for local businesses today:
Auto Dealers – Target potential customers before & after they visit their lot.
Dentist Offices – Target “family friendly” locations to draw in new clients.
Furniture Stores – Target local shoppers or new home owners in newly developed areas.
Staffing Companies – Target potential employees throughout specific local areas.
Landscaping – Target clients in local neighborhoods looking for seasonal service.
Interested in setting up your own Geo-Fencing campaign or have additional questions? Contact the DBC interactive team today to discuss how mobile marketing can help you reach your target customers!
Today’s retail marketers have become pretty sophisticated about knowing who their customers are, and where they come from. That’s why local advertising makes perfect sense for so many brick and mortar businesses throughout the Delaware Valley. Your customers are local and your ads should be local too.
While retailers have more advertising choices than ever, many media choices limit targeting to the basics – age, geography or gender. But Wilmington-based DBCi is able to use big data and hyper-local digital tools to dramatically improve local targeting options. While basic demographics are still relevant, digital targeting allows us to go much deeper into the details of who your customers are. Now it’s not only possible to reach the people most likely to be interested in your product, with a little extra effort you can also reach customers at the critical moments in which they are most likely to consider you. We call this turbo targeting.
HOW DOES TURBO TARGETING WORK?
Turbo targeting works a little differently for each type of digital advertising tool you consider. For example, in Google you can target people in hundreds of ways, based on their online behaviors, interests, profession, geography or website activity. Email marketing allows you to choose from hundreds of descriptors and interests. This enables you to send emails only to the people most likely to want your products and services. Turbo targeting can also be used for mobile applications, since so much research and information is gathered on smartphones and tablets while customers are out and about.
WHERE DOES ALL THIS AUDIENCE TARGETING DATA COME FROM?
While each platform collects data in different ways, looking at Google’s data collection methods can give you good insight into the process. According to Google, there are three basic types of information they collect – what you do, personal data, and “things you make” which includes you g-mails, contacts, calendars, photos, videos and documents. Online tools like Google then cross-reference the proprietary data they’ve collected from their users with subscription data from giants like Experian and Acxiom, or industry resources like Cobalt. Information collected online combined with huge offline databases allows digital marketing tools to offer businesses like yours unprecedented precision. You have access to thousands of types of criteria, which allows you to be very precise about what you say, when you say it, and who you say it to.
ONLINE TARGETING TOOLS ARE FREE TO ADVERTISERS
Before digital marketing, gathering and analyzing audience information was so time-intensive, it was a stand-alone expense. You paid for audience analysis, and then you paid for media. Today, not only are the audience analytics exponentially better, they’re also free to advertisers. That means that whether you
spend $100 or $1,000,000 in advertising, you all get access to the same kinds of deep, well-defined databases. But it’s important to note that you can only access this information while on the digital platform. You won’t be able see granular details and you won’t be able to download or export the information onto other platforms. So you can’t gather data from Google and use it on Facebook campaigns.
WANT SOME IDEAS ON HOW TO GROW RETAIL TRAFFIC USING TURBO TARGETING?
While it’s always great to hear what you can do, at DBCi, we also like to show you how these kinds of tools can help your business grow. Here are some ideas to get you started:
Google Pay-Per-Click: When you sponsor your search engine listing, you can limit that sponsorship so it only appears to certain people. Limit your pay-per-click campaign to people in your geography. Define your audience by their interests and behaviors, and then pay to have your business ranked on search pages. You pay based on the number of click-throughs, so you only pay when ads are successful. DBCi is a Google Partner and can help you set up effective campaigns that produce results you can see.
Email Marketing: Big retailers use email for one reason – it works. Use emails to offer limited-time deals, promote sales or announce new products and services. We can help you create lists and emails that increase traffic and drive sales.
Mobile-Responsive Websites: Once people click through to your site, make sure they can navigate the site easily on their mobile devices. Effective mobile website have quick load times, are easy to use and present information in engaging ways. Because more people access websites on mobile than on desktop, if your business’s mobile site isn’t loading quickly enough or is difficult to navigate, your customers will move on. The DBCi team can make it easy and affordable to optimize your website on mobile devices.
WANT TO SEE HOW WE CAN HELP YOUR BUSINESS?
These three tools are just a sample of the dozens of tools and approaches we can create for your business. Let us use today’s sophisticated turbo targeting to help your business increase foot traffic, generate leads and grow profits. Contact us and we’ll help you find new ways to apply turbo targeting to your business.
Geofencing is one of the most exciting new technologies available to digital marketers: it’s a location-based service that sends content, messaging and promotions to smartphone or mobile device users who enter a certain geographic area. When smartphone users enters a geofence, they can potentially receive targeted ads on websites or apps they visit on their mobile device.
Geofencing has become a powerful marketing and advertising tool. As mobile apps and advertising continue to grow in popularity, geofencing enables marketers to distribute location-specific ads and promotions to customers on their mobile devices.
Here are five ways you might apply geofencing to increase your marketing ROI:
Increase in-store awareness
HillShire Farms used geofencing combined with beacon technology to speak to consumers on their mobile devices as they entered a store. This digital programming messaging initiative delivered a 20x increase in purchase intent by those exposed to messaging, which is a 500% increase over the consumer packaged goods average for mobile ad engagement.
Dunkin’ Donuts used geofencing marketing to apply location technology around competitors’ locations, coupled with behavioral targeting, to deliver coupons on mobile devices. The results? 36 percent of those who clicked on the offer took a secondary action, 18 percent saved the coupon and 3.6 percent of secondary actions resulted in a redeemed coupon.
Grow sales, even if your store is closed
Use geofencing to lead the way to new locations. Ashley Stewart, a West-coast clothing retailer, used geofencing around recently closed locations and redirected customers to new locations nearby.
Become a timely reminder
Remind customers of common tasks and purchases at just the right moment. The Walgreens app has adopted Apple’s Passbook feature which uses geofencing to remind users to refill or pick up their prescriptions when they enter a Walgreens store.
Deploy the ultimate Limited Time Offer
Geofencing gives you the opportunity to offer very limited time offers with expiration dates of minutes instead of weeks. Edgy Guatemalan sneaker retailer Meat Pack used geofencing technology to detect when a former customer entered a competitor’s retail space. As soon as the customer entered a competitor’s location, a fun,high energy promotion deployed, offering a 99% discount. The discount percentage decreased one percent each second until the user entered a Meat Pack store. That discount could then be applied in-store. Meat Pack’s geofencing promotion drew more than 600 people from rival stores, and the fastest person to get there managed to receive an 89% discount.
To learn how Geo Fencing can benefit your business and increase the flow of foot traffic, contact us here at DBCinteractive, today!
The automotive retail world has changed dramatically in the last few years. Potential auto purchasers have more information and options than ever. They can research new or used, truck or cross over, sales and rebates and more. No wonder auto purchasing seems so complicated to both dealerships and buyers.
The good news is that auto dealerships can make these tools work to their advantage. Getting traction with digital tools is more targeted and affordable than ever.
DBCi has many digital marketing options that can drive more traffic to your website and your showroom.
Retargeting Keeps Your Message in Front of Web Visitors
You’re probably tracking your website traffic. So you may already know how many people visit, how much time they spend there and whether it is direct traffic or referral traffic from 3rd party sources like Cars.com. But do you know how to keep marketing to these website visitors even after they’ve left your website?
Retargeting is a tool many dealerships have already employed. Retarget allows you to send additional advertising and messages to people who have already visited your website. “Remarketing” or “Retargeting” ads allow you to remind previous visitors of the cars or trucks they viewed on your site. You can customize your messages with a range of offers based on their activity while on your site. Online retailers have been using retargeting successfully for years. The practice is gaining popularity with auto dealerships because it’s an effective way to drive traffic to your auto lots.
Online Display Advertising Expands Your Audience
While your website is a great place to promote your business, it won’t be effective if site traffic is low. One way to increase qualified traffic to your website is to invest in online display advertising. You’re able to target your ads by location, by interests and even by likelihood to purchase a vehicle in the coming months. DBCi offers digital display space on thousands of high-traffic, brand safe websites to allow you to reach thousands in your market.
Targeted Emails Allow You to Send the Right Messages at the Right Time
Email marketing has changed dramatically in the last few years. Targeted emails allow you to go beyond mailing lists and target by zip codes and even deliver to audiences based on their intent to purchase certain vehicle makes. With targeted email campaigns, you can even create automatic follow-up offers for people who opened or clicked through to your website, so you can give interested customers an extra push to visit your lot.
Geofencing Reaches People at the Right Place
Wouldn’t it be great to send your messages to people as they shop on other auto lots? Would you like to send ads to people waiting in auto repair shops? Geofencing allows you to do just that.
Geofencing allows you to send ads to websites and apps to people in specific areas. You can target ads within 100 feet of your desired location, you can actually can target people in repair shops, auto lots or other places your future customers might be. Once you identify these people, you can send follow up messages to them for weeks afterwards. And the best news is that although this cutting edge technology requires specialized marketing expertise to launch, it’s actually quite affordable when you use marketing partners like DBC interactive.
Want to find out how to get more people to visit your auto dealership? Shoot me an email and we’ll develop a custom plan that fits your needs and your budget.