We’ve said it before — the beauty and personal care industry is booming. Millennials’ love of digital media and their strong desire to look their best in their selfies combine to make the beauty and personal care industry stronger than ever. The personal care industry has been growing steadily, according to research from The NPD Group.
Although digital media has certainly increased Millennials’ desire to look great, women of all ages still prefer to buy at brick and mortar locations. Women want to touch products, try samples and interact with people when they buy cosmetics, hair care products, shaving supplies, perfumes and more.
How do you make sure women in Delaware, Maryland and Southern Pennsylvania find your business and buy your products? We’ve got a few ideas for you.
Instagram is a strong way to show off visual products and visual results. Users rely on Instagram for beauty ideas and inspiration, so it’s a natural place to place marketing messages. Feature photos of your products, or announce new arrivals. Take selfies with customers or encourage customers to post their own selfies. Take advantages of your suppliers’ gorgeous photography and put your logo in the corner (with their permission of course!) Get even more reach for your posts with paid advertising campaigns from DBCi. We can help you make a splash on Instagram.
So many people today start their research online. They look for products, read reviews and look for retailers that carry certain products or brands. If you want to get in front of these people, you’ll need to spend time increasing your search engine ranking. Search Engine Optimization (or SEO) helps your business rank higher on search engines by making sure your website has the best mix of keywords, structure and images. Search Engine Marketing (or SEM) refers to placing paid listing or ads for your business within search engines, to ensure your business pops up sooner. DBCi helps business all over the Delaware Valley get in front of the right customers faster by improving both SEO and SEM.
Want to reach women on the go? Nothing drives retail traffic faster than radio. Our team represents a wide range of radio stations, each with special marketing and audience traits that can work to your business’s advantage. Radio is especially effective in promoting sales and limited-time offers. Our DBCi staff can create a radio plan that fits your marketing needs, and your budget.
Are You Ready To Grow Your Business?
Our team of experienced digital professionals offer a broad selection of marketing tools that can help you find and convert more clients and customers. The beauty and personal care industry is growing. Make sure your business grows too. Contact us today to schedule a free consultation.
While Millennials have proven to be a marketing challenge for many industries, the beauty industry is booming. Millennials’ love of digital media and their strong desire to look their best in their selfies combine to fuel a bona fide beauty boom. The beauty industry, especially high-end beauty products and processes, has been growing steadily, according to research from The NPD Group.
And although digital media is responsible for increasing the desire to look great, when it comes to beauty products and processes, women of all ages prefer brick and mortar options. That’s great news for salons, beauty retailers and cosmetic enhancement providers across the Delaware Valley. Women still want to get beautiful the old-fashioned way – in person, feeling pampered, and interacting with real people.
How do you make sure women in Delaware, Maryland and Southern Pennsylvania find your business and buy your products? Online marketing is one of the most effective ways to reach this lucrative consumer.
Social Media Increase Brand Reach
Consider your social media channels, especially Instagram, as virtual shopping experiences. Show how great clients will look after using your products and services. Take shots of your products or feature new arrivals. Post photos of your cosmetics, hair products or accessories. Take selfies with customers or encourage customers to post their own selfies. Get even more reach for your posts with paid social media ad campaigns from DBCi. We can increase the reach of your best social media post tenfold, or we can create ads for you that will drive more beauty clients in your door.
SEO and SEM Boost Your Search Engine Presence
By now, most of us realize that potential beauty clients and customers start their searches online. They research products, read reviews and make purchases, often with just a few taps of a finger. They want to find good options fast. If you want to get in front of these people, you’ll need to spend time increasing your search engine ranking. In the marketing world, we call this process Search Engine Optimization, or SEO. DBCi helps businesses all over the Delaware Valley increase their search engine rankings. Unless you show up on the first page of a search, it’s unlikely that new prospects will ever see your business’s name.
Because first page placement is so important, and because even the best SEO sometimes takes months to fully integrate with search engines, we recommend that beauty businesses supplement SEO efforts with SEM, or Search Engine Marketing. DBCi can place paid ads for your business within search engines to ensure your business pops up sooner.
The Beauty of Email Marketing
Women of all ages appreciate getting relevant offers for products that they care about. Conversely, they hate getting spam. That’s why it’s so important to use a great email marketing team. Professionals can help you create effective emails with interactive features, and send those emails to highly targeted lists. Whether you’re a salon or a gym, a beauty retailer or a cosmetics services provider, when you follow best practices and use the right resources, email marketing can become one of the most effective tools in your marketing arsenal. DBCi is experienced in getting exceptional ROI using targeted, interactive emails. We know women of all ages respond to the right email messages .
Are you Ready to Grow Your Beauty Business?
Our team of experienced digital professionals offer a wide range of digital marketing tools that can help you find and convert more clients and customers. The beauty industry is growing. Make sure your business grows too. Contact us today to schedule a free consultation.