In an increasingly mobile and social world, the focus of digital marketing strategies has shifted and continues to change everyday. The importance of a website, or as we like to say – your virtual storefront, has not changed. Even with multiple social media profiles and mobile applications, it is still necessary to drive prospects back to a website. In fact, studies show that a consumer’s trust in a company increases by 53% when they see the company’s website.
Unfortunately, not all websites are created equal. Having your website’s features comply with the Search Engines latest website ranking algorithms is vital to being found by prospects online. There are over 3.5 billion Google searches per day. If your website isn’t showing up in the results, you’re missing out on prospects.
Also, user experience is crucial to conversion of prospects online. In addition to providing visitors with relevant information about your business, your site needs to load quickly and be easy to navigate on any device.
Check out some websites we’ve built for local businesses like yours!
Need help building your website? DBC Interactive is here to guide you through the process and leave you with a custom website that brings your brand to life online. Our Digital Concierge team provides unparalleled customer support. No 1-800 numbers here!