Radio

RADIO – REACHING MORE AMERICANS THAN ANY OTHER MEDIUM

With all the choices available to marketers these days; traditional, on line, mobile, social, and on and on, you’d be forgiven if you didn’t correctly answer the question, “Which medium reaches more people than any other?”

The answer is RADIO.  Good ol’ over the air FM/AM RADIO

Indeed, Radio’s reach has remained consistent while television’s has eroded in the face of new media options, and millions of viewers cutting the cable cord for online viewing.

Radio weekly reaches more than 247 million Americans weekly – 93% of adults 18+. That surpasses TV (85%), Smartphones (74%), Social Networks (61%), PCs (50%) and Smartphone Video (37%).

And, it’s not a medium just for the older audience. Millennials may be obsessed with social media on their smartphones, but that doesn’t mean they don’t love their Radio as well. In fact, AM/FM Radio dominates in-car audio among Millennials, reaching three out of five persons 18-34. AM/FM radio is 22 times bigger than Pandora and 34 times bigger than Spotify in the car.

Radio is also a superb brand builder, allowing organizations to build top of mind awareness that makes other marketing components work even better. As a compliment to digital marketing, Radio increases awareness up to 450% over that of a digital campaign alone. Market leaders like Geico, whose quotes are now done 75% online, spend significantly in Radio and traditional media to drive awareness and become the ‘click of choice’ when a prospect is searching for a new insurance provider.

A 2017 RAB/Media Monitors study  of six product categories and more than 2100 radio campaigns shows that radio advertising raises search results for advertisers an average of 29%!  Using radio to drive top of mind awareness of your company and offerings helps prospects search more directly for you and notice you within the list of results on the Google search page.

In the era of boundless entertainment choices for your prospective customers, a creative and cost-effective Radio campaign should be the foundation of your ongoing marketing plan.

Want to learn more?  Here’s are some blog posts that can help:

Pandora vs. FM Radio – a Clear Winner

Pandora Fatigue – Radio Rising

 


WSTW

Wilmington, Delaware & surrounding areas

Today’s Contemporary Pop & Rock Hits

Listen Now

General Sales Manager

Florence Joyce

fjoyce@dbcmedia.com

(302) 660-3448

WDEL

Wilmington, Delaware & surrounding areas

News Talk & Sports

Listen Now

General Sales Manager

Florence Joyce

fjoyce@dbcmedia.com

(302) 660-3448

wxcy

Havre de Grace, Maryland & surrounding areas

Country Music

Listen Now

General Sales Manager

Lisa Layne

llayne@dbcmedia.com

(410) 941-7122

COOL-101

Central Delaware

 Hits from the 60’s, 70’s & 80’s

Listen Now

General Sales Manager

Mark Schollenberger

mschollenberger@dbcmedia.com

(302) 260-7084

 

Central Delaware

Sports

Listen Now

General Sales Manager

Mark Schollenberger

mschollenberger@dbcmedia.com

(302) 260-7084

Central  Delaware

 Today’s Contemporary Pop & Rock Hits

Listen Now

General Sales Manager

Mark Schollenberger

mschollenberger@dbcmedia.com

(302) 260-7084

Delaware & Maryland Beaches

Your Beach Station

Listen Now

General Sales Manager

Mark Schollenberger

mschollenberger@dbcmedia.com

(302) 260-7084

 Faith_logo_V2

New Jersey & Delaware

Delaware’s Gospel

Listen Now

General Sales Manager

Florence Joyce

fjoyce@dbcmedia.com

(302) 660-3448

Delaware

Central Delaware & surrounding areas

News Talk

Listen Now

General Sales Manager

Mark Schollenberger

mschollenberger@dbcmedia.com

(302) 260-7084

Find out more how Delmarva Broadcasting can help promote your business.

Be Heard


How to attract holiday shoppers with mobile marketing. DBC Interative. Delaware, Maryland, New Jersey.

4 Mobile Marketing Tips to Attract Holiday Shoppers in 2017

  For the first time ever, researchers at Adobe predict that more than half of holiday website visits this season will come from mobile phones and tablets, surpassing desktop computers. Consumers today expect to find answers to their questions a... Read More

Group of friends having fun in the car. Benefits of Radio Advertising, DBC Interactive.

Pandora vs. FM Radio: For Advertising, There’s a Clear Winner

For years, AM/FM radio advertising was the only option for businesses that wanted to market themselves over the air. With the advent of digital media and streaming sites like Pandora, reaching your prospects over the airwaves isn’t as straightforwa... Read More

Business process and workflow automation with flowchart, businessman in background

5 Business Management Tools That Boost Productivity

Owning a small business can be one of the most difficult and time-consuming careers to have. You’re the manager, the accountant, the maintenance man, the HR rep, and the face of the company. With so much going on, how can you make time to work on t... Read More

Radio Instagram Salon Beauty personal care nails hair

HOW TO GET MORE BEAUTY AND PERSONAL CARE CUSTOMERS

We’ve said it before — the beauty and personal care industry is booming. Millennials’ love of digital media and their strong desire to look their best in their selfies combine to make the beauty and personal care industry stronger than ever... Read More

Delaware Healthcare Maryland Marketing Digital

3 Digital Tips for Healthcare Marketers

More people are turning to the web to find healthcare information and practices and businesses they need. And why not? Search engines like Google, Yahoo, and Bing can make it easy for all kinds of people to locate all sorts of healthcare products and... Read More

More Posts

Contact

captcha

(*) Fields are Mandatory


Facebook