Podcast

 

Marketing with Walker & Grimm is a weekly podcast hosted by DBC Interactive’s sister company in Lancaster, PA – LNP Media Group. Join LNP Media Group’s  John Walker and Benchmark Construction’s Marcus Grimm as they focus on marketing concepts and strategies, providing local listeners with actionable tips they can use to improve their marketing campaigns.

 


Episode 1:  Is Your Business a Hero or a Sage? Brand Archetypes and How to Use Them

Learn how to use brand archetypes to carve out a distinct marketing position for your business. Plus hear analysis of three local brands: Two Dudes Painting CompanyRachel’s Café & Creperie and Girls on the Run Lancaster.

Want to see what your brand archetype is? Click here to take the quiz. Or, to read more about brand archetypes, get yourself a copy of The Hero and The Outlaw: Building Extraordinary Brands through the Power of Archetypes.


 

Episode 2: Stop Chasing Zuckerberg and Get Back to the Marketing Basics

Hear why marketers need to focus more on getting the basics right and less on what Facebook’s going to do next.You’ll also hear about how some Lancaster County businesses are doing great at the basics of marketing: BuzzTwo Dudes Painting, Park Bar and Auntie Anne’s. Enjoy!


 

Episode 3: Content Marketing: Guide for Small Business

What is content marketing and how can your Lancaster County business benefit? Listen and find out in this week’s episode of Marketing with Walker and Grimm. And hear how these Lancaster County businesses are doing it right. RLPS ArchitectsBeers Hoffman ArchitectureKen Pederson with Fairway Independent Mortgage, and Ross, Buehler, Falk, CPA.

 

Episode 4: The 22 Immutable Laws of Marketing – Part I; Do These “Unchangeable” Laws Still Hold True Today?

The 22 Immutable Laws of Marketing is a book that was once seen as a business owner’s definitive guide to brand promotion, but do the laws in this book still apply today? John and Marcus explore some of the book’s long-held marketing principles and discuss whether or not they’re still valid 24 years later.


 

Episode 5: The 22 Immutable Laws of Marketing – Part II; Do These “Unchangeable” Laws Still Hold True Today?

The 22 Immutable Laws of Marketing is a book that was once seen as a business owner’s definitive guide to brand promotion, but do the laws in this book still apply today? John and Marcus explore some of the book’s long-held marketing principles and discuss whether or not they’re still valid 24 years later.


 

Episode 6: “Is It working?!” And Other Questions About Measuring Marketing Results

This week, John and Marcus reveal their secrets for setting goals and measuring results by turning the table on themselves to give you a behind-the-scenes look at Marketing with Walker & Grimm. Plus, you’ll hear what an “addressable” market is and why engagement is a critical part of any marketing campaign.


 

Episode 7: I Heard It on the Radio

What role does sound play in marketing today? This week John and Marcus interview Mark Weidel, an expert in radio marketing, on how America’s largest reach medium can be used to drive small business sales today.

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4 Reasons Your Email Marketing Campaign Isn’t Working

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