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Reasons why your email marketing isn't working. DBC Interactive. Delaware

4 Reasons Your Email Marketing Campaign Isn’t Working

By- Katina Panagiaris

“It is the leading generator of ROI over any other type of direct marketing and can be used for multiple use cases, including promotions, informational content, social sharing, relationship management and more,” said Seamas Egan, Manager of Revenue Operations for Campaigner, on email marketing. The power of email marketing is undeniable. It’s one of the best tools on the market today for businesses that want to forge deeper connections with their clients and increase online sales. You know the statistics because,

Improve local search visibility. DBC Interactive. Delaware, Maryland, Pennsylvania

6 Simple Ways to Improve Your Local Search Visibility

By- Katina Panagiaris

If you’re a business with a brick-and-mortar location, taking steps to increase your visibility on local search could easily result in a boost to your bottom line by this time next year. According to Google, 4 in 5 consumers use search engines to find information about local businesses, including store hours, addresses, product availability and directions. Google also reports that 18% of local smartphone searches led to a purchase within a day. As more research is done on consumer behavior,

New Year's Eve Marketing, DBC Interactive

New Year’s Eve Marketing Ideas for Businesses on a Budget

By- Katina Panagiaris

If you’re throwing a New Year’s Eve party at your bar or restaurant, chances are you’ve already invested plenty of time and money into making your event the celebration of the year. You might not feel like putting the extra effort into marketing this late in the game, but if you want your event to be profitable, devoting some time and money towards event marketing will make all the difference. With so many options and so little time, you’ll need to

How to market to Generation Z. Radio, Digital, and Video marketing. DBC Interative. Delaware, Maryland, Pennsylvania

Millennial who? Marketers move on to Generation Z

By- Katina Panagiaris

In the past few years, many businesses have focused their marketing efforts on reaching the millennial generation. Today, the youngest millennials are finally entering the workforce making way for the next generation of influencers, Generation Z (Gen Z). According to Forbes, Generation Z is typically defined as those born between the years of 1996 and 2010. Gen Z’s and millennials might share commonalities, but don’t let that fool you into thinking Gen Z’s will respond to the same type of

How to attract holiday shoppers with mobile marketing. DBC Interative. Delaware, Maryland, New Jersey.

4 Mobile Marketing Tips to Attract Holiday Shoppers in 2017

By- Katina Panagiaris

For the first time ever, researchers at Adobe predict that more than half of holiday website visits this season will come from mobile phones and tablets, surpassing desktop computers. Consumers today expect to find answers to their questions at a moment’s notice. They’re using their smartphones to search for things like gift ideas, holiday deals, store locations and phone numbers anytime, anywhere. But that doesn’t mean shoppers are always interested in seeing your holiday ads. Smart business owners know they

Group of friends having fun in the car. Benefits of Radio Advertising, DBC Interactive.

Pandora vs. FM Radio: For Advertising, There’s a Clear Winner

By- Heather Szarka

For years, AM/FM radio advertising was the only option for businesses that wanted to market themselves over the air. With the advent of digital media and streaming sites like Pandora, reaching your prospects over the airwaves isn’t as straightforward as it once was. This has led many business owners to question which method of advertising is best for them: digital streaming, or traditional radio? Below we’ve compared radio across several major categories, and have identified a clear winner for those

Business process and workflow automation with flowchart, businessman in background

5 Business Management Tools That Boost Productivity

By- Katina Panagiaris

Owning a small business can be one of the most difficult and time-consuming careers to have. You’re the manager, the accountant, the maintenance man, the HR rep, and the face of the company. With so much going on, how can you make time to work on the business while you are being pulled in so many different directions in the business? You might wonder why the competition in town seems to have it all figured out. You ask yourself questions

Radio Instagram Salon Beauty personal care nails hair

HOW TO GET MORE BEAUTY AND PERSONAL CARE CUSTOMERS

By- Melissa Stanley

We’ve said it before — the beauty and personal care industry is booming. Millennials’ love of digital media and their strong desire to look their best in their selfies combine to make the beauty and personal care industry stronger than ever. The personal care industry has been growing steadily, according to research from The NPD Group. Although digital media has certainly increased Millennials’ desire to look great, women of all ages still prefer to buy at brick and mortar locations.

Delaware Healthcare Maryland Marketing Digital

3 Digital Tips for Healthcare Marketers

By- Heather Szarka

More people are turning to the web to find healthcare information and practices and businesses they need. And why not? Search engines like Google, Yahoo, and Bing can make it easy for all kinds of people to locate all sorts of healthcare products and services. During these searches, people often form a first impression. They learn things like ”Which insurance carriers does your practice accept?” “What kind of reviews have previous patients left?” and “Does your practice conduct itself with

How to Take the Headache Out Of Menu Changes and Restaurant Marketing

By- Heather Szarka

Things change constantly in the food industry. New regulations, new customers, new tastes, new ingredients. There’s one thing that might always change for your Delaware, Maryland or Pennsylvania restaurant…it’s the menu. Rotating your seasonal menu might be stressful, but worth every second. It keeps your guests excited, your staff creative, and your competition at bay. But when your menu changes seasonally, marketing your new menu could be a challenge. Buzzwords like “fresh” or “seasonal” won’t help you stand out anymore

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