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How to attract holiday shoppers with mobile marketing. DBC Interative. Delaware, Maryland, New Jersey.

4 Mobile Marketing Tips to Attract Holiday Shoppers in 2017

By- Katina Panagiaris

  For the first time ever, researchers at Adobe predict that more than half of holiday website visits this season will come from mobile phones and tablets, surpassing desktop computers. Consumers today expect to find answers to their questions at a moment’s notice. They’re using their smartphones to search for things like gift ideas, holiday deals, store locations and phone numbers anytime, anywhere. But that doesn’t mean shoppers are always interested in seeing your holiday ads. Smart business owners know

Group of friends having fun in the car. Benefits of Radio Advertising, DBC Interactive.

Pandora vs. FM Radio: For Advertising, There’s a Clear Winner

By- Heather Szarka

For years, AM/FM radio advertising was the only option for businesses that wanted to market themselves over the air. With the advent of digital media and streaming sites like Pandora, reaching your prospects over the airwaves isn’t as straightforward as it once was. This has led many business owners to question which method of advertising is best for them: digital streaming, or traditional radio? Below we’ve compared radio across several major categories, and have identified a clear winner for those

Business process and workflow automation with flowchart, businessman in background

5 Business Management Tools That Boost Productivity

By- Katina Panagiaris

Owning a small business can be one of the most difficult and time-consuming careers to have. You’re the manager, the accountant, the maintenance man, the HR rep, and the face of the company. With so much going on, how can you make time to work on the business while you are being pulled in so many different directions in the business? You might wonder why the competition in town seems to have it all figured out. You ask yourself questions

Radio Instagram Salon Beauty personal care nails hair

HOW TO GET MORE BEAUTY AND PERSONAL CARE CUSTOMERS

By- Melissa Stanley

We’ve said it before — the beauty and personal care industry is booming. Millennials’ love of digital media and their strong desire to look their best in their selfies combine to make the beauty and personal care industry stronger than ever. The personal care industry has been growing steadily, according to research from The NPD Group. Although digital media has certainly increased Millennials’ desire to look great, women of all ages still prefer to buy at brick and mortar locations.

Delaware Healthcare Maryland Marketing Digital

3 Digital Tips for Healthcare Marketers

By- Heather Szarka

More people are turning to the web to find healthcare information and practices and businesses they need. And why not? Search engines like Google, Yahoo, and Bing can make it easy for all kinds of people to locate all sorts of healthcare products and services. During these searches, people often form a first impression. They learn things like ”Which insurance carriers does your practice accept?” “What kind of reviews have previous patients left?” and “Does your practice conduct itself with

How to Take the Headache Out Of Menu Changes and Restaurant Marketing

By- Heather Szarka

Things change constantly in the food industry. New regulations, new customers, new tastes, new ingredients. There’s one thing that might always change for your Delaware, Maryland or Pennsylvania restaurant…it’s the menu. Rotating your seasonal menu might be stressful, but worth every second. It keeps your guests excited, your staff creative, and your competition at bay. But when your menu changes seasonally, marketing your new menu could be a challenge. Buzzwords like “fresh” or “seasonal” won’t help you stand out anymore

Staying Organized on Social Media

By- Melissa Stanley

  When you’re managing multiple brands on social media or several different platforms, it can be really difficult to stay organized and post consistently. We stress to our clients constantly that it is important to have a social media presence, but it’s even more important to do it properly. Any mistakes you make are visible to the public and subject to criticism. It’s important to stay organized in order to avoid these costly mistakes.   Here are some tips and

Get more leads!

Why Your Lead Generation is Missing the Mark (And How You Can Fix It)

By- Heather Szarka

Your Delaware Valley, Maryland, or Southern Pennsylvania business might be missing the mark when it comes to lead generation. Today’s consumer has taken control of their buying process. Instead of waiting to hear from your business, they are searching for your business first. If your business relies on a constant stream of new clients, then lead generation is a crucial part of your business’s growth and survival. And, if your strategy doesn’t help the customer find you, then it needs

Retail business owner sitting at desk Lancaster

Welcome to the Next Generation of Retail Marketing

By- Heather Szarka

Gone are the days of door-to-door sales and having milk delivered fresh to your doorstep. Now there’s Amazon sending your groceries and clothes to you with an instant click of a button. The human element of retail marketing has changed over the years. With a new generation of shoppers looking for your retail business, your business has to adapt to capture these customers. Are there ways to bring back the human element of retail marketing by using the technological changes

Auto Dealership Auto Buyers Vehicle Dealers LNP Media Group Lancaster PA

The 4 Secrets to Finding Auto Buyers at the Right Time

By- Heather Szarka

Auto marketers know that the average research timeline for a new auto purchase can span months. Within that buying window, customers turn to digital devices to search for vital information about their future automotive purchase. On their phone or on their laptop, buyers are looking for answers to their questions, ranging from vehicle safety to loan payments. Your dealership’s online presence may be the first interaction with your business. Delaware, Maryland and Southern Pennsylvania auto dealerships need to make a

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