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How to Compete with Big Chain Restaurants

By- Melissa Stanley

According to Bloomberg, independent restaurants are growing faster than big chains and will continue to for the next several years. Annual revenue for independent restaurants is predicted to grow 5% each year through the year 2020. This is great news for the small business owner, but also brings to light some marketing challenges that independent restaurants face. Without the clout of the big-name brands, it’s difficult for smaller restaurants to stay top of mind with their customers. Here are some

digital marketing discussion

Medical Marketing: Create More Awareness

By- Heather Szarka

Marketing a healthcare business certainly has a unique set of challenges. The FDA’s heavy regulation on medical marketing messages combines with HIPAA compliance regulations that restrict how patient information is used and stored. It’s not only difficult to find new and effective ways to market to potential patients, it can also be intimidating. How can you take advantage of new marketing techniques in such a heavily regulated industry? It’s no longer argued whether digital marketing is effective in reaching potential

social media manager

Who Will Manage Your Social Media?

By- Melissa Stanley

In previous blogs we have talked about Social Media Planning and things like what to post and why to post it, but many small business owners are still struggling with the “Who.” As in who will manage their social media? As I mentioned in my previous blog on building your Social Media Strategy, it’s great to have multiple people involved in generating content for your Social Media profiles. However it’s also important to designate a single person that can manage them all effectively. If there

Social Media

What to Post to Which Social Media Platforms

By- Melissa Stanley

So unless you are living under a rock, in a very deep hole covered by magma and lava… you know you need social media. You know how important social media is. But what platform is right for you and your business?? There are so many different ways to get our brand recognized in social media and they all require a certain amount of time and dedication to be done right and to get the most out of what you’re putting

Auto Digital Marketing

THREE DIGITAL MARKETING IDEAS AUTO DEALERS CAN USE RIGHT NOW

By- Melissa Stanley

You can find endless articles and blogs that focus on how car dealerships with large marketing teams and budgets made digital marketing solutions work for them. While those case studies are interesting, maybe your store doesn’t have a limitless budget and all you really want are ideas that will move the needle for your business right now. 3 IDEAS YOU CAN IMPLEMENT THIS MONTH That’s why we decided to focus this blog on three strong lead generation ideas developed just

Social Media Power

The Power of Social Media … and PIZZA!

By- Melissa Stanley

Whether you are a consumer or a business, it’s really no secret that social media holds a high power when it comes to online marketing. There are so many different outlets today that businesses can use on top of traditional media and their own websites; Facebook, YouTube, Twitter and Instagram to name a few. The truth is, social media — when used strategically over time — is the most powerful form of marketing and market research the world has ever

Mobile Marketing Sign

The Importance of Mobile Marketing

By- Melissa Stanley

I know, I know. You are probably thinking to yourself “Enough talk about mobile marketing already!” But the truth is that the trend is only going to continue to grow. Hence why my wonderful colleagues and I keep coming back to the beautiful world that is Mobile Marketing. So buckle up, and let’s take the ride together. Let me break it down in numbers. Did you know that 64% of decision makers read email on their phones? Oh, and let’s

Facebook Insights

The Benefits Of Facebook Insights

By- Melissa Stanley

Over the past few weeks, we have highlighted the good, the bad and the ugly of many social media platforms in on our blog posts. We have touched on The Problem with Pinterest, The 5 Musts on the Path of a “YouTube Sensation”, and How to Rock Your Brand on Instagram. But today, I will be talking more on Social Media Behemoth, Facebook. And more so, on the Facebook Insights tool used when advertising. With the amount of $$ going into Facebook advertising,

Broadcast Radio

Streaming Commercials Increase Ad Recall and Response

By- Melissa Stanley

When used together with broadcast radio, streaming audio can improve the response rate and recall of advertising. That’s one of the key findings behind TargetSpot’s Ad Impact Study. The study shows that when an advertiser uses broadcast radio and internet radio together, the campaign achieved a 3.5x higher ad response than broadcast alone. The study reports that 96% of listeners access internet radio on a desktop/laptop computer. Approximately half (45%) listen on a mobile/smartphone and 15% listen on tablet devices. Streaming commercials increased

Snapchat and Instagram Update

Social Media Update: SnapChat and Instagram Make Moves

By- Melissa Stanley

Two of the most popular mobile social media platforms, SnapChat and Instagram, have announced drastic changes to their applications in the past month. The announcements have users in an uproar, but is it necessary? I’ll fill you in on the changes and let you decide. SnapChat According to Snap Chat’s blog, they want to make their Chat feature “the best way to communicate — second only to hanging out face-to-face.” In an effort to further that mission, they announced some

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