Retail business owner sitting at desk Lancaster

Welcome to the Next Generation of Retail Marketing

By- Heather Szarka

Gone are the days of door-to-door sales and having milk delivered fresh to your doorstep. Now there’s Amazon sending your groceries and clothes to you with an instant click of a button. The human element of retail marketing has changed over the years. With a new generation of shoppers looking for your retail business, your business has to adapt to capture these customers. Are there ways to bring back the human element of retail marketing by using the technological changes

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The 4 Secrets to Finding Auto Buyers at the Right Time

By- Heather Szarka

Auto marketers know that the average research timeline for a new auto purchase can span months. Within that buying window, customers turn to digital devices to search for vital information about their future automotive purchase. On their phone or on their laptop, buyers are looking for answers to their questions, ranging from vehicle safety to loan payments. Your dealership’s online presence may be the first interaction with your business. Delaware, Maryland and Southern Pennsylvania auto dealerships need to make a


Beauty Businesses: Use Digital to Attract More Clients

By- Mark Weidel

While Millennials have proven to be a marketing challenge for many industries, the beauty industry is booming. Millennials’ love of digital media and their strong desire to look their best in their selfies combine to fuel a bona fide beauty boom. The beauty industry, especially high-end beauty products and processes, has been growing steadily, according to research from The NPD Group. And although digital media is responsible for increasing the desire to look great, when it comes to beauty products

How to Compete with Big Chain Restaurants

By- Melissa Stanley

According to Bloomberg, independent restaurants are growing faster than big chains and will continue to for the next several years. Annual revenue for independent restaurants is predicted to grow 5% each year through the year 2020. This is great news for the small business owner, but also brings to light some marketing challenges that independent restaurants face. Without the clout of the big-name brands, it’s difficult for smaller restaurants to stay top of mind with their customers. Here are some

digital marketing discussion

Medical Marketing: Create More Awareness

By- Heather Szarka

Marketing a healthcare business certainly has a unique set of challenges. The FDA’s heavy regulation on medical marketing messages combines with HIPAA compliance regulations that restrict how patient information is used and stored. It’s not only difficult to find new and effective ways to market to potential patients, it can also be intimidating. How can you take advantage of new marketing techniques in such a heavily regulated industry? It’s no longer argued whether digital marketing is effective in reaching potential

social media manager

Who Will Manage Your Social Media?

By- Melissa Stanley

In previous blogs we have talked about Social Media Planning and things like what to post and why to post it, but many small business owners are still struggling with the “Who.” As in who will manage their social media? As I mentioned in my previous blogblog on building your Social Media Strategy, it’s great to have multiple people involved in generating content for your Social Media profiles. However it’s also important to designate a single person that can manage them all effectively. If there

Social Media

What to Post to Which Social Media Platforms

By- Melissa Stanley

So unless you are living under a rock, in a very deep hole covered by magma and lava… you know you need social media. You know how important social media is. But what platform is right for you and your business?? There are so many different ways to get our brand recognized in social media and they all require a certain amount of time and dedication to be done right and to get the most out of what you’re putting

Auto Digital Marketing


By- Melissa Stanley

You can find endless articles and blogs that focus on how car dealerships with large marketing teams and budgets made digital marketing solutions work for them. While those case studies are interesting, maybe your store doesn’t have a limitless budget and all you really want are ideas that will move the needle for your business right now. 3 IDEAS YOU CAN IMPLEMENT THIS MONTH That’s why we decided to focus this blog on three strong lead generation ideas developed just

Social Media Power

The Power of Social Media … and PIZZA!

By- Melissa Stanley

Whether you are a consumer or a business, it’s really no secret that social media holds a high power when it comes to online marketing. There are so many different outlets today that businesses can use on top of traditional media and their own websites; Facebook, YouTube, Twitter and Instagram to name a few. The truth is, social media — when used strategically over time — is the most powerful form of marketing and market research the world has ever

Mobile Marketing Sign

The Importance of Mobile Marketing

By- Melissa Stanley

I know, I know. You are probably thinking to yourself “Enough talk about mobile marketing already!” But the truth is that the trend is only going to continue to grow. Hence why my wonderful colleagues and I keep coming back to the beautiful world that is Mobile Marketing. So buckle up, and let’s take the ride together. Let me break it down in numbers. Did you know that 64% of decision makers read email on their phones? Oh, and let’s

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