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Broadcast Radio

Streaming Commercials Increase Ad Recall and Response

By- Melissa Stanley

When used together with broadcast radio, streaming audio can improve the response rate and recall of advertising. That’s one of the key findings behind TargetSpot’s Ad Impact Study. The study shows that when an advertiser uses broadcast radio and internet radio together, the campaign achieved a 3.5x higher ad response than broadcast alone. The study reports that 96% of listeners access internet radio on a desktop/laptop computer. Approximately half (45%) listen on a mobile/smartphone and 15% listen on tablet devices. Streaming commercials increased

Snapchat and Instagram Update

Social Media Update: SnapChat and Instagram Make Moves

By- Melissa Stanley

Two of the most popular mobile social media platforms, SnapChat and Instagram, have announced drastic changes to their applications in the past month. The announcements have users in an uproar, but is it necessary? I’ll fill you in on the changes and let you decide. SnapChat According to Snap Chat’s blog, they want to make their Chat feature “the best way to communicate — second only to hanging out face-to-face.” In an effort to further that mission, they announced some

Snapchat Advertising

Snapchat: Creative Content and Advertising?

By- Melissa Stanley

Snapchat has been a rising star in the social space since its launch in 2011 but it has come a long way from its original form. When Snapchat first launched, it was adored for its ability to allow users to share temporary pictures via private messages or “snaps” that could only be viewed by the recipient for a pre-established amount of time, before becoming lost forever. Now just 5 years later, Snapchat has grown in to a versatile multimedia social messaging platform, which

Delaware Maryland Pennsylvania New Jersey

4 Tips to Increase Foot Traffic in Your Delaware Valley Restaurant

By- Melissa Stanley

Good Food Starts with Good Marketing    You have great food. Your restaurant looks good. And you finally got the back of the house into working order. All you’re missing are the crowds of hungry patrons. While the Delaware Valley has more than its fair share of outstanding eating options, not all restaurants are experiencing the same levels of success. With so many great options available, diners in the Delaware Valley need more than word of mouth to convince them

Best Practices

Review Response – The Complete List of Do’s and Don’ts

By- Melissa Stanley

In past years, so many businesses would use “look books” or written letters of praise from their customers. A very useful tool for businesses to show trust and loyalty for their brands. Today the look books of the past have morphed into online reviews. There are many third party websites online that showcase these reviews. In many cases many businesses are unaware of how to respond to these online posts.  Which is why we have created a complete list of what to do

Radio Advertising

Radio: Perception (Old Fashioned) vs Reality (America’s #1 Reach Medium)

By- Melissa Stanley

Radio Has Kept Its Reach While TV Is Eroding Each year, the Nielsen ratings company does an Audience Report on radio listening.  The 2015 report, like many before it, found plenty of positive indicators about the reach and power of radio. And contrary to the perceptions of many in the public as well as the marketing community, radio has been extremely resilient in the digital era — especially compared to television. Among the highlights: Radio is #1 in reach among Adults 18+, 18-34

Pandora

Pandora Fatigue and Radio Rising

By- Melissa Stanley

PANDORA AND TRADITIONAL RADIO REVISITED It seems like the more someone uses the top audio streaming service Pandora, the less they are satisfied with it.  That’s the conclusion of a new study of more than 4,000 Pandora users by Bridge Ratings. Over time, Pandora user satisfaction deteriorates. As you might guess, new users of the service have a high degree of satisfaction, mainly coming from song selection, artist and title discovery, the reduced number of commercials and customizing music genres to their own taste.

Targeting customers

Maximizing Your Recruitment Efforts Online

By- Melissa Stanley

For the recruitment market, the National Online Recruitment Audience Survey (NORAS) recently showed that 72% of online job seekers applied for jobs they found online, of these 65% gained interviews for these jobs and 56% of those that had interviews got the jobs. If you aren’t working to gain targeted prospects online you are missing out on potential candidates. In today’s world of online job postings and ads at popular sites such as Monster and CareerBuilder, it’s easy to get lost in

Inbound Marketing

Inbound Marketing to Replace the Cold Call

By- Melissa Stanley

Inbound marketing is the effort of creating quality content meant to attract, inform and delight your audience and potential sales prospects. With the rise & noted success of inbound marketing, many businesses and industries alike are questioning their traditional sales approaches. “The cold call is flawed in the assumption it carries that everyone is an active buyer.” – Derek Miller, Entrepreneur Magazine Think about it, we do everything online. Shopping, research, networking, you name it. And it, is available via desktop, tablet or mobile. Inbound

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Leads: How Local Businesses Use Digital to Get More

By- Heather Szarka

Why leads are important to service businesses in Delaware, Maryland and Southeastern Pennsylvania For owners and managers of service businesses, finding new customers is always job No. 1. After all, if you don’t have customers, you don’t make money. It’s not hard for business owners like you to see that new leads (and customers) are directly connected to profits. Because of this, lead generation is probably one of the most important things that you can do as an owner of

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