Whether you are a consumer or a business, it’s really no secret that social media holds a high power when it comes to online marketing. There are so many different outlets today that businesses can use on top of traditional media and their own websites; Facebook, YouTube, Twitter and Instagram to name a few. The truth is, social media — when used strategically over time — is the most powerful form of marketing and market research the world has ever seen.
We’ve talked many times before about which social media platforms are right for you and your marketing strategy, but today I want to take a different direction and touch on the power it has in the ability to CONNECT to your audience.
Sure, anyone could ‘Like’ you on Facebook, Follow you on Twitter or even + you on Google+. But then what? Keep your audience engaged. Do not use these outlets as just a sales tool. There is so much more than can be done. It’s called “social media” for a reason. You’re there to be social!
You might be a big company, a little company, or somewhere in between. Truth is, any size business can use social media platforms to show their customers that you aren’t a fink. That you can be trusted. That you know your stuff. When someone reaches out online, take that as an opportunity to engage with them. The biggest factor that kills your conversions is lack of trust. Social media gives you an awesomely efficient, cheap, and effective way to build that trust.
So now let’s get to the fun stuff and allow me to explain the blog title. While scrolling through Facebook just last night, an article caught my eye. “British man starts Twitter spat between phone companies, gets free pizza for a year”. Um, can I have free pizza for a year…please? It really tells a story as to how being a responsive company can prove positive in the end. People love having their voice/message heard.
This particular story happened last week when a phone company sent out a tweet offering “free pizza for your office today”. In an effort to win, Twitter user Dan May tweeted back to the company using the required “#waggytails.”
Unfortunately, his first attempt didn’t work. Later though, the same phone company tweeted out another offer, this time the deal was sweetened as they offered Ice Cream. Dan tried his luck again, but this time he created a little friendly competition by mentioning the original companies direct competitor.
Seeing an opportunity, the second company quickly stepped up to the plate.
Company number one quickly fired back offering the deal of a life time … free pizza … for a year!
@dpmay We’d like to make your tail wag, how about free pizza for the rest of the year?
In the end, Dan walked away a happy man. One that I am extremely jealous of. But as fun as the exchange was on Twitter, to me it shows what power social media has. You get to learn more about your audience; what they like and dislike. What’s working for you and what’s not. And you get to engage. Consumers love to know that they are being heard. We can’t all win pizza for year (sadly) nor can all companies give it away, but knowing our voices are being heard is just as rewarding. Use this to your advantage. Reply to reviews, answer questions, and have fun! Let users know that there is a human behind the computer screen. Not only do they see what you have to say, but others do as well. This can benefit you in more ways than one.
Questions or comments? Let us know how DBCi can help!